Download Shaw Community Fall 2020 Newsletter.

Our First Hybrid Harvest Festival! The Youth had lots of fun, both #virtual and in-person (Socially Distanced)!

We look forward to hosting more #Hybrid community events!

We have been working hard to continue engagement with the community through Virtual and hybrid events and educational programs.


Your generous donations support our virtual programs which empower youth to explore socially responsive, artistic, and community-oriented concepts and topics through our evidence-based learning practices.



  • “Donate Now” – Even before a contact reads through your entire email, they may already be interested in donating. With this CTA, they can quickly find the link to donate and be on their way.   *Insert Shaw Cash App.

  • “Sign Up to Volunteer” – This CTA will attract action from those who know they want to volunteer. Imagine them reading through your email thinking about what they can do to get involved, and becoming excited when they see the CTA with the opportunity to support your organization first-hand.

  • “Learn How You Can Help” –   Though general, this CTA will attract action from people who are looking to support your nonprofit, but may not know how. They will want to weigh their options and learn more about the different ways to get involved.

  • “Inspire Change” – Anyone who cares about your cause will want to inspire change. Although this is not a specific action, one can assume that clicking this CTA will provide more information on your cause and how one can become involved. Also, your email text leading up to this CTA should provide enough of a background for the reader wanting to “inspire change”.

  • “Be the Difference” – Who doesn’t want to make a difference? Readers will already feel important by clicking on this CTA, knowing that their support will truly be making a difference.

  • “Make the World a Better Place” – This CTA is emphasizing how important your mission is as well as those people supporting your mission. The idea of changing the world one donation at a time is going to make a strong impact on your readers.


  • “Donate $25” – Breaking donations down into reasonable chunks can help donors make the decision to donate. You could even provide multiple CTAs at different levels so the donor can choose. Seeing the actual dollar amount in the CTA can facilitate the donation process, instead of leaving the donor asking, “what is the right amount to give?”

  • “Volunteer to Plant a Rose Garden” – Sometimes, just asking someone to “volunteer” leaves supporters guessing. Using a CTA with specifics on the opportunity can help drive supporters’ decision to volunteer.

  • “Sponsor a Child for Summer Camp” – Using a CTA with specifics on the campaign you are running can really spark emotion among donors. Maybe summer camp changed their life and they would be so excited to be able to help a child experience the same. This is something that a simple “Sponsor a child” CTA may not accomplish.